Inside Fashion Flying Group

Chen Geng, Fashion Flying Groups’s founder, established the company with a 6-person team in 1999. By focusing on outdoor garments and performance workwear for 19 years, Fashion Flying Group has become one of the biggest performance outdoor wear suppliers in China.

With currently more than 300 people in its Fuzhou office and 21,700 workers in its production bases across China, Vietnam and Africa, Fashion Flying Group is truly a global company.

Fashion Flying Group

Company Timeline

2026

Our products won Germany iF Design Award and Red Dot Design Award, earning international authoritative recognition for design strength.

Chairman Chen Geng was featured on CCTV’s Focus Interview, sharing the company’s experience in innovation-driven development on behalf of the industry.

Listed among Fujian Provincial Leading Industrial Enterprises. The company ranks top-3 in Fujian’s outdoor apparel sector, with its overall strength and industry-leading value recognized by provincial authorities.

2026 Jointly operates the Merrell brand in partnership with Xtep.

2025

As a representative of Chinese enterprises, Chairman Chen Geng spoke at the Expo 2025 Osaka.

Under Armour retail stores nationwide exceeded 100, achieving dual-track development of manufacturing and retail.

Signed Nicholas Tse as brand ambassador for Under Armour Outdoor to boost brand influence.

Under Armour Outdoor partnered with the China Research and Exploration Association for an Antarctic expedition, strengthening our presence in the professional outdoor sector.

Vice-Governor Wang Jinfu visited our company for research to follow up on business development.

The Deputy Prime Minister of Serbia paid a visit to our company to promote international industrial exchanges.

Chairman Chen Geng received the provincial honorary title of “Excellent Builder of Fujian’s Non-public Economy”.

2024

The Jiangsu production base was completed to expand domestic production capacity.

Promoted merger and acquisition cooperation for the Quanzhou fabric factory, strengthened fabric R&D and supply capabilities, and built a more stable and controllable vertical industrial-chain system.

Our new smart factory in Fuzhou came into use, realizing intelligent upgrading of production.

Became a strategic partner of Under Armour and joined the core supply chain of top-tier international brands.

Chairman Chen Geng visited South Korea as part of the delegation led by Vice-Governor Wang Jinfu to advance cross-border industrial cooperation.

Chairman Chen Geng was invited to deliver a keynote speech at Tsinghua University School of Economics and Management.

2023

Won the EY-Fudan Most Promising Enterprise Award.
Zhou Zuyi, Secretary of Fujian Provincial Party Committee, visited the company for research, supporting our high-quality development.

2022

Selected as official supplier for China National Ski Team. We manufactured professional ski competition suits for the Beijing Winter Olympics.

2018

The Bangladesh production base was established, continuing the expansion of our global manufacturing network.

2017

The Rwanda production base started production, completing our production network across Africa.
The Prime Minister of Ethiopia visited our company for a tour.

2014

The Ethiopia production base was completed, opening up our production footprint in Africa.

Chairman Chen Geng joined the state-leader-led delegation for a visit to Europe to deepen international economic and trade cooperation.

2012
Recognized for outstanding manufacturing capabilities, we became an official supplier for the London Olympic Games.

2009

The Jiangxi production base went into operation, further expanding domestic production capacity and market reach.

2006

The Vietnam production base was launched, marking our first step in global expansion.

2003

The first production base in Fuzhou was completed. Comrade He Lifeng (then Member of the Standing Committee of the CPC Fujian Provincial Committee and Secretary of the Fuzhou Municipal Party Committee) attended the opening ceremony.

1999

The company was founded, focusing on trading business and embarking on its development journey.